When you consider the many ways that you can advertise and market your business, it is easy to wonder why not just put an ad in the paper or television and be done with it. Afterall these are tried and true methods which have seen countless businesses succeed for generations. We agree that you should definitely use marketing strategies that do promote your business effectively. What we think is innovative is combining these existing techniques with other forms of marketing that may have a lasting impact. Putting your brand on an item that is practical and innovative will give you an edge over your competitors. If you have the impression that promotional products are tacky plastic items with no practical use, then think again. You can put your brand on almost anything from clocks and calculators to mugs and glasses. When you consider the statistics below, you can see the impact that using promotional products can have on your business. Branding is very important in a consumer society, so it is important to be amongst it.
Promo items facts and figures
REACH
• 71% of business travellers surveyed at an international airport recently reported having received a promotional product in the last 12 months.
• 33.7% of this group had the item on their person. The item was promoting the givers logo repeatedly to the participant and their associates.
• 55% of people surveyed kept their promotional product for more than one year and 75.4% said they kept their promotional product because it was useful.
RECALL
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser .
Total Promotional Product Sales: Sales in Australia:
$1.56 Billion (an increase of 35% in the last 3 years)
Information supplied by APPA ( The Australasian Promotional Product Association)
What sets Nature Coast Promotions apart from the rest is that you can get all of your innovations in one place. If you need printed promotional products, embriodered or screen printed apparel and a website we can do it all for you for the best prices in Australia. This is a smart way to promote your business as it saves you valuable time and money.
Article by Mindy Bridgeman- Partner- Nature Coast Promotions
OOPS! You forgot to upload swfobject.js ! You must upload this file for your form to work. |
